Caveman: Blog

Shameless Self Promotion

Thu, 30 Nov 2006 20:57:12 GMT

OK as I'm just starting this blog on MSN's Windows Live Spaces, I'm going to kick it off by getting all of the shameless self-promotion out of the way. Please be patient with the posts below, therefore, since they are all about recent goings on. ;-)

Entries made after this one will, hopefully, be a little more well rounded. Although I must admit that beyond commenting on my own recent activity, and perhaps the activity of my friends in the SEO world, I'm not yet entirely sure how I'll be using this yet. We'll see.

Search Marketing Standard Article

Thu, 30 Nov 2006 20:19:03 GMT

Not long ago I received an invitation to write a little ditty on Branding and SEO for the relatively new Search Marketing Standard print magazine. The magazine has made a great deal of progress in short period of time, so I thought the effort would be very worthwhile. Plus, issues related to branding and SEO are of particular interest to me, given my 20 year background in marketing and advertising. Unfortunately one cannot access the magazine's articles online, so you'll need to subscribe, or borrow a copy from a friend, if you want to read it.

Here's an excerpt from the article ... for anyone interested:

Branding, a Path to Better Serarch Engine Rankings

Most small and mid-sized players on the Web do not have much experience with branding, nor do they know how the SE's algorithms work. In fact, why even talk about branding and algorithms in the same sentence? The answer lies in the fact that over the course of the last two years, the two processes have become more closely related than many think.

In many respects, branding revolves around identifying the "signals of quality" that users consider important when making decisions (e.g., brand name, packaging, design, ease of use, manufacturer,etc.). Increasingly, major search engines are looking for similar "signals of quality" to effectively rank websites.

By focusing on "signals of quality," even website owners with modest budgets and no past marketing experience can increase a site's appeal to both users and search engines, thereby improving everthing from ROI to organic search rankings." (more ...)

Chat with Aaron Wall on SEOBook.com

Thu, 30 Nov 2006 18:55:35 GMT

I'm lucky enough to count Aaron Wall of SEO Book as both a friend and business partner. Around the time of our soft launch of Clientside Search Engine Marketing LLC, Aaron took time to chat with me on SEO Book.com about search engine marketing, search algorithms, and the general approach I take to running an SEO business.

WebmasterRadio.FM Interview

Thu, 30 Nov 2006 18:40:44 GMT

During the SES San José conference, I had the chance to chat about search engine marketing (link to MP3 file) with Greg Niland, a.k.a., GoodROI, on his Good Karma Web Radio broadcast over at WebmasterRadio.FM. It's hard not to have fun chatting with Greg, who is not only a hoot to hang out with, but one of the sharpest people in the business. Most recently, Greg moderated a few very successful sessions at WebmasterWorld's PubCon in Las Vegas.

Clientside SEM

Thu, 30 Nov 2006 18:09:58 GMT

For those who've not heard yet, earlier this year I partnered with Aaron Wall of SEOBook.com and Threadwatch fame. Aaron and I have actually been working together on this project since early spring of 2006, but just recently did a soft launch of our Web site: Clentside SEM. I'm thrilled to be working with Aaron, who is not only one of the savviest Web people I know, but also one of the most kind-hearted and honest people I've met.