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OK as I'm just starting this blog on MSN's Windows Live Spaces, I'm going to kick it off by getting all of the shameless self-promotion out of the way. Please be patient with the posts below, therefore, since they are all about recent goings on. ;-)
Entries made after this one will, hopefully, be a little more well rounded. Although I must admit that beyond commenting on my own recent activity, and perhaps the activity of my friends in the SEO world, I'm not yet entirely sure how I'll be using this yet. We'll see.
Not long ago I received an invitation to write a little ditty on Branding and SEO for the relatively new Search Marketing Standard print magazine. The magazine has made a great deal of progress in short period of time, so I thought the effort would be very worthwhile. Plus, issues related to branding and SEO are of particular interest to me, given my 20 year background in marketing and advertising. Unfortunately one cannot access the magazine's articles online, so you'll need to subscribe, or borrow a copy from a friend, if you want to read it.
Here's an excerpt from the article ... for anyone interested:
Branding, a Path to Better Serarch Engine Rankings
Most small and mid-sized players on the Web do not have much experience with branding, nor do they know how the SE's algorithms work. In fact, why even talk about branding and algorithms in the same sentence? The answer lies in the fact that over the course of the last two years, the two processes have become more closely related than many think.
In many respects, branding revolves around identifying the "signals of quality" that users consider important when making decisions (e.g., brand name, packaging, design, ease of use, manufacturer,etc.). Increasingly, major search engines are looking for similar "signals of quality" to effectively rank websites.
By focusing on "signals of quality," even website owners with modest budgets and no past marketing experience can increase a site's appeal to both users and search engines, thereby improving everthing from ROI to organic search rankings." (more ...) |
For those who've not heard yet, earlier this year I partnered with Aaron Wall of SEOBook.com and Threadwatch fame. Aaron and I have actually been working together on this project since early spring of 2006, but just recently did a soft launch of our Web site: Clentside SEM. I'm thrilled to be working with Aaron, who is not only one of the savviest Web people I know, but also one of the most kind-hearted and honest people I've met.
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